Google may be close to launching YouTube Premium Lite

YouTube is astir to officially motorboat a cheaper, “premium lite” mentation of its subscription work successful the US, Australia, Germany and Thailand, according to Bloomberg. This caller tier volition “target viewers who chiefly privation to ticker programs different than euphony videos,” Bloomberg says. The work didn’t accidental what the terms mightiness be.

YouTube piloted a no-ads mentation of a tier called Premium Lite successful immoderate European countries opening in 2021 earlier axing the program in 2023. But the institution confirmed to The Verge in October that it was investigating a “different version” of Premium Lite, and astatine slightest 1 idiosyncratic reported that the caller mentation had limited ads. That idiosyncratic saw that the terms of Premium Lite was $8.99 AUD per period (vs. $16.99 AUD for regular YouTube Premium).

In a statement, YouTube spokesperson Paul Pennington tells The Verge that the institution has been investigating “a caller YouTube Premium offering with astir videos ad-free” and that “we’re hoping to grow this offering to adjacent much users successful the aboriginal with our partners’ support.” Pennington did not specifically accidental if the work mightiness motorboat successful the US oregon however overmuch it mightiness cost.