Kraft Heinz is entering the intoxicant marketplace with its brand, Crystal Light.
The institution announced connected Tuesday it volition beryllium introducing Crystal Lireaght Vodka Refreshers astatine definite Northeastern retailers this month.
The upcoming refreshers volition diagnostic a "delicious blend of Crystal Light’s signature flavors, triple-filtered vodka, and airy carbonation," Kraft Heinz said.
The institution touted them arsenic the "lowest-calorie ready-to-drink cocktail connected the market."
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According to Kraft Heinz, the calorie number for a Crystal Light Vodka Refresher volition timepiece successful astatine 77 calories with zero sugar. Their ABV volition beryllium 3.8%.
The institution volition connection Wild Strawberry and Lemonade flavors during the archetypal launch. They volition travel successful $9.99 four-packs, the institution said.
With the Crystal Light Vodka Refreshers, Kraft Heinz indicated it is looking to physique connected lawsuit usage of Crystal Light arsenic a mixer and capitalize connected expanding request for "lighter, lower-calorie cocktails."
"Nearly one-in-five" Crystal Light customers marque cocktails utilizing the brand’s portion mixes, according to Kraft Heinz. The institution besides said astir 40% of radical that portion hard seltzers person a penchant for beverages with an ABV beneath 4%.
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"With tens of millions of social media videos showcasing originative ways to premix Crystal Light into cocktails, creating a delicious lower-calorie vodka refresher was a earthy measurement for us. We’re bringing fans a ready-to-drink mentation successful a caller format – present with a light, refreshing twist – offering the aforesaid signature flavors they cognize and love," Kraft Heinz Director of Beverage Mixes Jeremy Kross said.
The institution is looking to bring further Crystal Light Vodka Refresher flavors and multipack options arsenic portion of an enlargement successful 2026.
In the U.S., the marketplace for ready-to-drink cocktails deed a worth of $903.4 cardinal past year, according to Grand View Research.
Some of Kraft Heinz’s past forays into intoxicant person included the Velveeta Veltini and the Claussen Spritz.
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In summation to Crystal Light, well-known brands similar Oscar Mayer, Jell-O, Grey Poupon, Lunchables, Classico and Philadelphia autumn nether the company’s umbrella.
Kraft Heinz saw $25.8 cardinal successful nett income implicit the people of 2024, a 3% driblet compared to the anterior year. Its yearly nett income, meanwhile, narrowed from $2.85 cardinal to $2.7 billion.
English (US) ·