YouTube brings its more affordable ‘Premium Lite’ subscription to the US

YouTube is expanding its aviator of a caller Premium Lite subscription program to the United States, the institution announced today. Priced astatine $7.99 per period compared to the $13.99 complaint for regular YouTube Premium, the cheaper tier offers “most” videos without ads — including “gaming, fashion, beauty, news, and more.” The large objection is music. For ad-free euphony videos, you’ll inactive request to measurement up to the modular Premium plan, which besides gives you offline downloads and inheritance playback.

Premium Lite doesn’t see those perks: it’s truly conscionable astir removing ads from your YouTube experience. And arsenic idiosyncratic who fto his YouTube Premium subscription lapse a fewer months ago, fto maine archer you: determination are a ton of advertisement breaks these days.

“In the coming weeks, we’ll besides marque Premium Lite disposable to each users successful our existent aviator countries — Thailand, Germany, and Australia,” the institution added successful its blog post, noting that YouTube Music and Premium scope implicit 125 cardinal subscribers globally (when you see proceedings users). Premium Lite volition grow to further countries aboriginal this year.

YouTube has been investigating the program disconnected and connected successful prime markets for respective years now, with the earliest reports dating backmost to 2021. In much caller tests, the institution clarified that subscribers whitethorn inactive spot “non-interruptive ads erstwhile you hunt and browse” successful summation to the video ads attached to euphony and shorts. It continues to boggle my caput that there’s inactive nary YouTube TV and YouTube Premium bundle. Surely that can’t beryllium acold off.